Volkswagen Polo Ad "Polo: Small but tough"

This is an advertisement which maybe amusing at first glance but much more serious once you have a chance to consider the subject or context employed by the creator of the advertisement and it's not just any undertone or hidden message. There is nothing "hidden" about the subject either.

It's described by the industry as a "viral advertisement" which relies on the internet as a form of distribution as they are commonly in bad taste and not suitable for the usual distribution medium of television.

Volkswagen have denied culpability and blamed the "two young creatives who are trying to make a name for themselves". They went on to say "We don't take these sorts of risks with our advertisements. We regard ourselves as honest and respectable".

At the end of the day, culpability aside someone had to have commissioned the piece afterall for it to have come into existence. Experts have said that the viral advertisment could have costed up to £40,000 to make.

http://ad-rag.com/117074.php

You can view the advertisement yourself at the above URL.

This is what the producer of the advertisment had to say. (Quote from The Guardian Unlimited, 20/01/05)

"Lee", who refused to give his surname, apologised for the spoof advert, which he said was released accidentally, but refused to say who funded it.

"We made the advert for Volkswagen," said Lee. "We never really intended it for public consumption. It was principally something we made to show people in the industry but it got out somehow.

"About half the work we do is for our own purpose, it is self-promotional. The ad's a comment on what's happening at the moment. People see this on the news every day," said Lee, who operates a website himself, leeanddan.com

Notwithstanding that it was only intended for "private" industry use it represents poor taste and a poor choice of context to extol the virtues of the subject matter - a small but tough car. The producers of the advertisement have showcased their creative talent well but I'm sure they will be more sensitive and responsible in future - hopefully without of course being overly "PC" - there is nothing worse then stemming or stopping creative juices purely in fear of not offending anyone. To create something that does not offend anyone is akin to creating some bland and flavourless and without provocation and stimuli we may as well watch grass grow. It will end up stifling all that is good and worthy of being created and remove all pleasure from what can be beautiful and meaningful.